Wednesday, 10 June 2015

Tyler The Creator - F*CKING YOUNG

One song video which came to mind when trying to think of a good music video is "F*cking Young" by Tyler The Creator. This video is a double header video which features two songs off Tyler's most recent album, Cherry Bomb. The first song outlines a weird and twisted love story.

 

The video, directed by Tyler himself, features aspects of Goodwin's "Music Video Theory."

Here are some examples of what I noticed:

1) The video makes an intertextual link to The Simpsons, which features a frequent skateboard-using character, Bart Simpson's catchphrase 'Kowabunga.'

Tyler holding his skateboard, exclaims "Kowabunga", a nod to The Simpsons.
2) There are multiple and frequent close-ups of Tyler wearing his brand which promotes a recognisable brand image.

GOLFWANG... Tyler and his friends can be seen throughout the video wearing their own clothing apparel.
3) There's a relationship between the lyrics and the visuals, whenever Tyler is talking about the girl who is too young, she often appears on screen.

Tyler The Creator's young admirer appears on screen when he mentions her.