ScHoolBoy Q - Hell Of A Night

Another music video which comes to mind when trying to think of good music videos is ScHoolBoy Q's "Hell Of A Night", where Q ingests a green slurry of drugs in a drink and everyone at the party is as messed up as he is.

The music video was directed by Jon Jon Augustavo.

Here are some examples of what I noticed:

1) ScHoolBoy is commonly seen wearing a bucket hat, he has his "Q" tattoo on show a lot and smokes marijuana a bit in the video. This portrays his persona and brand and helps viewers to recognise ScHoolBoy.

ScHoolBoy with his "Q" tattoo. bucket hat and exhaling smoke. Typical ScHoolBoy Q.

2) Voyeurism is a concept in the video.

These two women suggestively suck ice lollies, creating a voyeuristic image.

3) In the video when ScHoolBoy Q raps "Get up off your feet, you can be my freak, let me see you jam", an old lady can be seen dancing and partying. This is a weird image that illustrates ScHoolBoy's lyrics of being a freak.

ScHoolBoy's lyrics are illustrated by this imagery.