Wednesday 10 June 2015

A$AP Rocky - L$D

Another song which comes to mind when thinking of good music videos is A$AP Rocky's "L$D (Love x $ex x Dreams)".



The psychedelic video was directed by Dexter Navy and co-directed by A$AP Rocky himself.

Here's some examples of what I noticed:

1) The music video for L$D features A$AP Rocky wearing gold jewellery and smoking marijuana which is part of his brand. It helps Rocky create a recognisable brand image.

A$AP Rocky can be seen smoking a blunt and wearing lots of heavy gold jewellery which helps A$AP promote his image.
2) In the music video, when A$AP is singing about love at one point, he kisses the woman. This imagery illustrates the lyrics.

A$AP Rocky kisses the woman when he is singing about love, illustrating his imagery.
3) The psychedelic genre is shown through iconography. The animation and manipulation of the music video display this.

A$AP is singing about the drug LSD, the video shows the effects of LSD.