Another song which comes to mind when thinking of good music videos is A$AP Rocky's "L$D (Love x $ex x Dreams)".
The psychedelic video was directed by Dexter Navy and co-directed by A$AP Rocky himself.
Here's some examples of what I noticed:
1) The music video for L$D features A$AP Rocky wearing gold jewellery and smoking marijuana which is part of his brand. It helps Rocky create a recognisable brand image.
A$AP Rocky can be seen smoking a blunt and wearing lots of heavy gold jewellery which helps A$AP promote his image. |
2) In the music video, when A$AP is singing about love at one point, he kisses the woman. This imagery illustrates the lyrics.