Wednesday 10 June 2015

Kanye West - All Of The Lights ft. Rihanna, Kid Cudi

Another song which comes to mind when trying to think of a good music video is Kanye West's "All Of The Lights" ft. Rihanna, Kid Cudi. The video contains visual references to the 2009 film 'Enter the Void.' The video garnered some controversy as it caused seizures with epileptic viewers, a discretionary warning had to be added before the video began to warn viewers.



The video is a visually bright, strobe-lit masterpiece directed by Hype Williams.

Here's some examples of what I noticed:

1) The video makes an intertextual link to the 2009 film 'Enter the Void.'

The text in the music video is similar to the film text from 'Enter the Void', making an intertextual link.

2) The video is voyeuristic, Rihanna is wearing exposing clothing. 

Rihanna is frequently seen wearing exposing clothing in the video.
3) There is a relationship between the visuals and the lyrics, as Kanye raps "cop life", he can be seen standing on top of a police vehicle.

The visuals help illustrate the lyrics.