Multiply is about A$AP Rocky reminding people that he shifted the sound, look, and trends in the culture when he and the A$AP Mob first broke out.
A$AP Rocky's "Multiply" was directed by Shomi Patwary and A$AP Rocky himself. The original music video can be seen above.
Here is my analysis of the first 30 seconds of the music video:
The music video contains many illustrative references to the lyrics. The screen which Juicy J is seen on is used further in the video many times to give illustration to A$AP's lyrics. A couple of the visual representations of his lyrics can be seen below.
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| A$AP mentions 'accident' and a picture of a car accident can be then seen. This is an example of illustration of the lyrics. |
The music video also contains many close-up shots of A$AP Rocky. This enables him to create a recognisable star image and a recognisable brand associated with gold chains, diamond grills and a good taste in clothing.
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| A$AP Rocky shows off his diamond grill, establishing himself as wealthy. This is part of his star image. |
