Final Music Video

Final Digipak

1st draft of our Digipack

 Above is our final digipack, we have showed it to as many people as possible to get feedback. Nearly everyone thought that the front and back cover were good and fit into the Hip Hop genre. Most people also liked the special thanks which we included after analysing Logic's debut album.

Final Website

Our completed website has five pages: Home, About, News, Store and Contact. All of the pages can be seen above. James tried to maintain the same image we have for the Digipack and music video and to make the website similar to Hip-Hop artists like Logic and G-Eazy. 

www.therealproviso.wix.com/iso-official

Action on Website Feedback

In order to to improve our website we have taken these comments into consideration and have tried to improve the website in general but also in specific places that were mentioned as feedback.

Firstly, James changed the store icon from red to white as it fits in a lot better with the black and white background, being a continuous theme throughout the digipak and website. This was only a small detail that our group didn't think about but was largely recognised by our peers. 

We then changed the layout of the about page completely and added a link to Instagram, a description of iSO and the record label as people were confused as to iSO and Real Proviso Records, which is iSO's record label. We added some other content to this page as people said it was too basic and short so they didn't have enough of an understanding as to who iSO was and his background. 

James added the link to iSO's twitter page and Instagram page and put them in a visible place of each page on the website to maintain consistency. This also makes it easily accessible for anyone navigating around the website by being able to view his social media at any time.

Potential Album Cover

Proposed Album Cover

Issak created this album cover today in lesson on Adobe Photoshop. We had three different album names before deciding on Identity. We felt that Identity was the best choice as it is iSO's debut album it will give him an identity. We also suggested using text that Libby identified when doing the font research would stand out and fit our genre conventions. 

I will create another album cover so that we have two to choose from. Whatever album cover we choose to use as a group I will then create a tour dates poster based on the album cover. This is so they match and that we can establish our  artist as a brand.

Website Journey

iSO's Website Journey from eaglej09

Time Lapse Opening

We shot five different views of the sky as a time-lapse. Issak has used them for the opening of our music video. Issak linked the time lapses to the instrumental in the song so they are in time with the beat.

An example of one of our time lapses 

Animation Of Text

Issak created a title and wrote text on it. He then placed the title over the time lapse on the timeline and then altered the scale of the text to increase over a set period of frames to achieve a 'zoom' effect. The font is Poplar STD, which is a text we identified as common in our genre.

Example of text animation

Merchandise for Store

After researching other artists websites and specifically stores it became obvious that stores are a big part of artists like Logic and G-Eazy's websites. So James decided to dedicate a lot of time to making professional products and adding discounts.

Full store screenshot

As part of my research James identified that Black was very common in our genre but also in similar artists products. So many of the products, especially the clothing are Black. Offerings on G-Eazy's website were mainly types of clothing so I decided that our store should also largely feature clothing. However James has also included accessories such as phone cases and rucksacks.

Example of product preview for iSO stickers

In the preview section of the store James included at least one image of the chosen product, a description of the item and a SKU code. There are also links to social media as this was something that people suggested in the feedback for the website.

Example of 10% discount

As iSO is an up and coming artist, James decided that our products should be priced very competitively. So James made the products all slightly above real cost and added a 10% discount code - "iso10". This was also something James identified from my website research as Logic is known for making his merchandise very cheap in order to give back to his fans.

'Eyelid Blink' Effect

There is an eyelid blink effect in our music video. I taught myself this effect through watching this video:



This slideshare explains how we constructed the effect and then implemented the 'Eye Lid Blink' Effect into our music video: