Merchandise for Store

After researching other artists websites and specifically stores it became obvious that stores are a big part of artists like Logic and G-Eazy's websites. So James decided to dedicate a lot of time to making professional products and adding discounts.

Full store screenshot

As part of my research James identified that Black was very common in our genre but also in similar artists products. So many of the products, especially the clothing are Black. Offerings on G-Eazy's website were mainly types of clothing so I decided that our store should also largely feature clothing. However James has also included accessories such as phone cases and rucksacks.

Example of product preview for iSO stickers

In the preview section of the store James included at least one image of the chosen product, a description of the item and a SKU code. There are also links to social media as this was something that people suggested in the feedback for the website.

Example of 10% discount

As iSO is an up and coming artist, James decided that our products should be priced very competitively. So James made the products all slightly above real cost and added a 10% discount code - "iso10". This was also something James identified from my website research as Logic is known for making his merchandise very cheap in order to give back to his fans.