Clothing is a huge part of Hip Hop music and probably more important to rappers than any other kinds of artists. Below is an article from the Guardian which explains how Skepta, a relatively small UK grime artist, has helped increase Sports Direct sales.
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| Guardian article on how Skepta affected Sports Direct sales |
From this research I have learned that when we film or do photo shots it's vital that we think carefully about what clothing labels iSO is seen in as this is a huge part of our artists representation.
