Wednesday, 13 January 2016

Tour Poster Research

Before creating our tour dates poster James decided it would be best to research similar artists tour dates posters to find the conventions. He looked at G-Eazy's When It's Dark Out Tour Poster and Logic's Welcome To Forever tour poster.

G-Eazy's tour dates poster:

The only colours used are Black, Red and White for the text. The Red is used on the 'When It's Dark Out' to make it look like neon bar lights which connotes more of a reckless lifestyle which is typically a common theme among his previous songs. The red is faded across the image and onto G-Eazy and A$AP Ferg's face which also makes it look like a light.


G-Eazy isn't in the center of the poster and is only slightly more prominent than A$AP Ferg. This could be because A$AP Ferg is quite a big act to be supporting G-Eazy. Both A$AP Ferg and G-Eazy are staring straight into the camera and the faces have been made darker.

The actual tour dates are listed on the bottom half of the poster in small white text. Bold larger white text is used for G-Eazy and A$AP Ferg's names. In my opinion, the tour dates are too small in order to captivate someones attention when glancing at this poster. We want our tour dates to be noticeable and memorable, therefore we should 

use a simple font so that it's easy to read. 

Logic's tour dates poster:
The only colours used for the tour dates poster are black and white which after some research on Logic is very typical. The theme of the poster is outer-space which is very similar to our album cover, we took some inspiration from this as we wanted to have the themes link from each platform and the concept of our video links with being lost in outer space to iSO trying to find his soul. 

Logic is in the center of the shot so the focus is on him unlike in G-Eazy's tour dates poster, we want to convey this as we want to portray iSO and promote him as much as possible. Also the supporting acts are on the side of the image and are faded into the background. The dates are featured below in the small white text, however from afar these dates are unreadable and so useless to use if we have advertisements on buses/ tube stations and billboards.  


Wiz Khalifa tour dates poster:
The use of colour on this poster makes it visible from a distance and stand out. This conveys the image that comes across from him as an artist of that he is quirky and different. The artists name vertically on the poster is not as noticeable as it could be especially the font colour as it's not as bright. 

They haven't actually got a real image of either artists on this poster however, they are able to do this as they are recognisable artists. At the bottom of the poster both links to each of their websites are listed so that people have an easy access of researching them if necessary. 

Their tour dates follows the same theme of the rest of the poster using the same coloured font. The font is fairly small but not as small as some which makes it easier to read from further away which would help when advertising nationally.