Wednesday 13 January 2016

Digipack Research

Before making any major decisions about the Digipack I thought it would be best to research everything first. As with the websites I have looked at artists similar to iSo to try and take inspiration from them. I researched two of Logic's album covers and one of G-Eazy's.



Logic's first album Young Sinatra features a picture of a mugshot of Sinatra with his eyes obscured. This is a subtle link to crime which very much conforms to the Hip Hop genre. Also the first cover is in black and white, dark colours are very common within our genre. 

The second Logic album cover is Under Pressure, which has just been released. The front features a portrait of three friends in what looks like a bedroom studio. This could be Logic trying to show what little he started from, with just friends a laptop and some speakers visible. This also confirms to genre conventions as staying 'grounded' is a big part of hip hop culture. 

The last album artwork I looked at was G-Eazy's album 'These Things Happen' which is very simplistic. The front features G-Eazy standing in the centre of the shot in a White shirt with his name in very small text in the corner. The album cover could quite easily be a male pop solo artist as the white background and shots being focused on the artist are not typical of the hip hop genre. However as a white rapper G-Eazy has to stand out. When we create ouralbum artwork we need to find a balance of conforming so it is obviously hip hop but like G-Eazy we need to appear slightly different.