Storyboard

This is our storyboard that I put together for our music video. It has all of the shot types that we want to use and the locations for each shot. I have also added on the length of each shot so that we can use this to help us when filming and editing. 

Reverse Speed Effect

In my music video there is a relatively simple effect created through using reverse speed.

Example of reverse speed in my music video; a before and after.

To achieve this effect, I firstly placed the clip in the desired place on the timeline. Then, I right-clicked the footage. I then selected the option reading 'Speed/Duration', a 'Clip Speed / Duration' box then appears. I altered the clip speed to 200% (2x) the normal speed for two reasons:

• To ensure the reversal of speed is seamless.
• To make sure that the clip is in time to the beat of the song.

I then checked the 'Reverse Speed' box. Job done.

Colour-Change Effect

One of the effects which I implemented into my music video was the colour-change effect. Here is how I carried out the process:

Above is a screen grab of my work space when achieving the colour-change effect on Adobe Premiere. This was a relatively simple task which gave a great effect at the end of the process. I realised very early on that a plain and simple block colour background would be required.

Me and James found this container which was clean and had a perfect background for the colour-change effect to work as desired.

Here was an example of the finished result.

Logic's Digipack for Buried Alive

Buried Alive artwork

Logic has not yet officially released Buried Alive as a single but according to reports he is making a music video for it. This artwork was used for the release of the song on Soundcloud. The artwork is heavily linked to the theme of the song. With the artwork depicting Logic buried alive. An effect is used on the mud to make it look deep and dark, which contrasts to the green grass and light from the sun.

Shooting Obstacles and How To Overcome Them

After doing research it became clear that there are some shooting obstacles that we will have to overcome:

• When filming in the green room we need to ensure the lighting is effective so there is no shadow on the footage. We can do this by spending a bit extra to set up the lighting then doing practice shots and looking at the footage to see if there is a visible shadow
• We also need to stick to the storyboard and annotated lyrics as much as possible so that when we go to shoot we have a clear idea of what shots we are getting this will reduce wasting time when filming in locations such as Town
• When Jake Wynne visited he said that we should film each shot twice especially if it is in a location that is far away as some footage may not turn out as we would like it to so this saves going out filming again leaving more time to edit

Video Inspiration

Issak showed us a Logic music video today in class and pointed out that the cuts are very heavily linked to Logic's hand movements. As his hands either move towards the camera or away from it generally there is a cut. This is something that we will try to emulate when filming our music video, especially if we want to conform to our genre conventions. The jump cuts are also very effective in this video and could work well in our music video.

Exampe of Logic's hand movements

Visual Moodboard

I took screenshots of some of my favourite shots from music videos in our genre and put them altogether to make a visual moodboard. This will make it is easier to visualize what theme we want to achieve when we go out filming.

Advertising Examples

Drake, an established Hip Hop artist has recently been in the news after this billboard was put up:

Drake billboard in Toronto

The billboard has sparked rumors that Drake's upcoming album 'Views From The 6' may be released sooner than anticipated.  As Drake is a big artist even one billboard which would have been very cheap advertising can generate a huge buzz due to social media.

To show how we could advertise iSO if he was an established artist I edited the image on Photoshop and made two different versions, which can be seen below: 

'iSO' is watching

'The Identity' is watching

Website Design

Before designing the website on Wix I drew a rough sketch of what the layout will be for the home page and the news page. This will help me when designing the layout of the website as I have something to look back to. 

Sketch design for Home page

Sketch design for About page

Merchandise for Store

After researching other artists websites and specifically stores it became obvious that stores are a big part of artists like Logic and G-Eazy's websites. So James decided to dedicate a lot of time to making professional products and adding discounts.

Full store screenshot

As part of my research James identified that Black was very common in our genre but also in similar artists products. So many of the products, especially the clothing are Black. Offerings on G-Eazy's website were mainly types of clothing so I decided that our store should also largely feature clothing. However James has also included accessories such as phone cases and rucksacks.

Example of product preview for iSO stickers

In the preview section of the store James included at least one image of the chosen product, a description of the item and a SKU code. There are also links to social media as this was something that people suggested in the feedback for the website.

Example of 10% discount

As iSO is an up and coming artist, James decided that our products should be priced very competitively. So James made the products all slightly above real cost and added a 10% discount code - "iso10". This was also something James identified from my website research as Logic is known for making his merchandise very cheap in order to give back to his fans.

Risk Assessment

Font Research

Libby did some font research as to which font would suit our artist for his website and album cover.

Filming Reflections

When we started to film we only took 1 camera out with us because we thought this would be a good idea but as we discovered when we started to film this wasn't. With 3 people in our group, we had me performing and Libby filming with James not really having a lot to do so to solve this we decided to bring another camera with us on our next shoot. This way we could get a perspective from 2 different angles at one time and this would hopefully save us some time alongside giving us some more interesting shots. 

We also decided that for our genre we didn't want to use a tripod as this took away the authenticity of our shots and would make them look overproduced. We wanted our shots to wobble and to look as though someone was just filming freehand. However, we only discovered this the second time when we shot some material for our music video as when we watched the footage back it looked too stiff. To solve this we decided that we would just film holding the cameras and not use any tripods but this meant sometimes we had to hold the camera still and not let it wobble lots as this then doesn't look good when editing. 

Facebook Page

James created a Facebook page for iSO so that we were able to promote him and advertise him and any events that he may do in the future. With his facebook page we are able to let fans and followers follow him and keep up to date. He can post about his upcoming album or singles for any interested fans. 

On Facebook, he can gain likes from people who want to be informed about regular updates. 

Facebook Page

Halfway Evaluation

This is our halfway evaluation that we put together as a group. Included in it is a brief outline of our music video, the image we want to put forward for iSO, the audience we want to attract, our album cover and similar influences. 

For this task, we presented it to the class and received feedback from peers. 

Band Interview Questions

We wanted to release an interview with iSO before his music video was released so that his audience could receive an update from him and learn a few things about his influences and/or inspirations into getting involved into the music industry. I researched some common interview questions that we could ask iSO and I researched into what form of interviewing logic normally takes part in so that we could replicate it.  

Below were the questions I came up with:

• As a child growing up, music surrounds us; what type of music surrounds us; what type of music did you hear the most back then? How does it differ from what you listen to now? 
• What made you first realize you wanted to pursue a career in music? 
• Going back to early childhood, what was your first experience with music for the first time like? What song do you remember most as a child? 
• What can people expect to see at a live performance of yours? 
• If you had to describe your music in 3 or 4 words, what would you say? 
• What are your immediate career goals? 
• If you had the opportunity to change something about the music industry what would it be? 
• Do you have other interests or talents you would like to share with us? How do you like to enjoy your relaxation time away from the music? 
• What/Who has been your strong influence to continue performing?
• What do you feel distinguishes "an artist" from just a musician?
• Are there any other "behind the scene" secrets, tips, or additional information you would like to share with your audience? 

Shooting Schedule

This is our shooting schedule for which we have filled in to keep track of the shots we plan to shoot and when we plan to shoot. 

Twitter Page

iSO has a social media account on Facebook, Twitter and Instagram so that we can publicly advertise and promote him and his music but also so that his fans and followers can keep up to date with his music releases. 

On twitter he is able to gain followers and tweet regular updates as to how he is getting on with the filming. 

Planning Reflection #3

When thinking about our song choice I came up with some advantages and disadvantages in order to overcome any disadvantages or problems we may have. 

Advantages: 

• The song isn't overly repetitive, but catchy enough to allow it to be commercialized. 
• With an actor who can lip sync well, apart from 2 or 3 lines throughout the entire song, the vocals are not hard to replicate.
• There is a strong dynamic variation between the builds and breakdowns within the song. 
• We each had several creative ideas for the music video. 

Disadvantages:

• Our video may become overly themed and depend too heavily on a narrative, meaning our video will become too complicated for a music video. 
• The song is copyrighted by a conglomerate corporation, which means gaining authorization to use the song for this non-profit project may be complicated. However, to overcome this we have emailed the record label to ask for permission. 

Tour Poster Research

Before creating our tour dates poster James decided it would be best to research similar artists tour dates posters to find the conventions. He looked at G-Eazy's When It's Dark Out Tour Poster and Logic's Welcome To Forever tour poster.

G-Eazy's tour dates poster:
The only colours used are Black, Red and White for the text. The Red is used on the 'When It's Dark Out' to make it look like neon bar lights which connotes more of a reckless lifestyle which is typically a common theme among his previous songs. The red is faded across the image and onto G-Eazy and A$AP Ferg's face which also makes it look like a light.


G-Eazy isn't in the center of the poster and is only slightly more prominent than A$AP Ferg. This could be because A$AP Ferg is quite a big act to be supporting G-Eazy. Both A$AP Ferg and G-Eazy are staring straight into the camera and the faces have been made darker.

The actual tour dates are listed on the bottom half of the poster in small white text. Bold larger white text is used for G-Eazy and A$AP Ferg's names. In my opinion, the tour dates are too small in order to captivate someones attention when glancing at this poster. We want our tour dates to be noticeable and memorable, therefore we should 
use a simple font so that it's easy to read. 

Logic's tour dates poster:
The only colours used for the tour dates poster are black and white which after some research on Logic is very typical. The theme of the poster is outer-space which is very similar to our album cover, we took some inspiration from this as we wanted to have the themes link from each platform and the concept of our video links with being lost in outer space to iSO trying to find his soul. 

Logic is in the center of the shot so the focus is on him unlike in G-Eazy's tour dates poster, we want to convey this as we want to portray iSO and promote him as much as possible. Also the supporting acts are on the side of the image and are faded into the background. The dates are featured below in the small white text, however from afar these dates are unreadable and so useless to use if we have advertisements on buses/ tube stations and billboards.  


Wiz Khalifa tour dates poster:
The use of colour on this poster makes it visible from a distance and stand out. This conveys the image that comes across from him as an artist of that he is quirky and different. The artists name vertically on the poster is not as noticeable as it could be especially the font colour as it's not as bright. 

They haven't actually got a real image of either artists on this poster however, they are able to do this as they are recognisable artists. At the bottom of the poster both links to each of their websites are listed so that people have an easy access of researching them if necessary. 

Their tour dates follows the same theme of the rest of the poster using the same coloured font. The font is fairly small but not as small as some which makes it easier to read from further away which would help when advertising nationally.