Tinie Tempah is a UK grime artist who broke into the pop mainstream with the release of his debut album 'Discovery' in 2010. This album was especially important for us to take inspiration from as Tinie Tempah is a UK solo artist and this was his first album.
Tinie Tempah is portrayed as a powerful and successful man on the front cover. He eyes are covered by sunglasses and he is holding the world in his hands. This adds to the representation of Tinie Tempah being powerful and mysterious. His watch and bracelet are clearly visible which adds to his powerful image and makes him the envy of young men aspiring to 'make it'.
The colours on the album are clear and colourful and the background is outer-space. This could suggest that his music is 'out of this world'. His name, in the corner, is in large bold white text this could be as it is his debut album it's important the name is clearly visible. The album title is identical but is much smaller in comparison. However as it is white it contrasts the space background well and still stands out.
Discovery album front |
The outer-space theme is consistent and clearly visible on the back and the triangle is the same front to back but is more visible on the back as Tinie Tempah isn't blocking it. The font on the back is identical to the front except it is smaller for the track list than album title. The album doesn't conform to the Grime/Hip-Hop genre as the theme is more futuristic than Urban.