Thursday, 11 June 2015

Taylor Swift - Bad Blood (Remix) ft. Kendrick Lamar

Yet another song that came to mind is relatively new. Taylor Swift's "Bad Blood (Remix)" featuring Kendrick Lamar is a good music video which uses parts of Andrew Goodwin's Music Theory.



This action hero inspired music video was directed by Joseph Kahn and features a handful of models such as Cara Delevingne, Lena Dunham and Jessica Alba.

Here's some examples of what I saw:

1) In the music video, Taylor Swift is featured in many close ups which enables viewers to come to recognise her and her brand.

Swift is portrayed as strong and independent in the music video in many close ups by her looking directly at the camera

2) The music video encourages voyeurism as many of the women are wearing short clothes and small tops.

Taylor Swift is wearing a bralet which is revealing and encourages voyeurism

3) The Bad Blood music video resembles a scene from Mission Impossible at the beginning of the video, making an intertextual reference.

Cartwheeling, Taylor Swift in an action scene similar to that which can be seen in Mission Impossible