Action Bronson - Baby Blue ft. Chance The Rapper

Another video which I thought was good was Action Bronson's "Baby Blue" featuring Chance The Rapper.

The video was directed by Lil Chris.

Here's some examples of what I noticed:

1) Chance The Rapper wears his logo on his apparel. This enables people to recognise his brand.

Chance wears SOX apparel to give himself a recognisable identity

2) Chance raps "I hope you get a paper cut on your tongue", the imagery illustrates the lyrics.

The woman's mouth begins bleeding, this imagery illustrates the lyrics

3) Near the beginning of the video there are several women dressed in swimwear, this creates a voyeuristic image.

The women are scantily clad which encourages voyeurism