Another song which came to mind when trying to think of a good music video is "Day 'n' Night' by Kid Cudi vs. Crookers. The video features Scott Mescudi, aka Kid Cudi, working in a shop. When he is left to his own devices, the video implies him getting high, then a medicated craziness ensues.
The video is directed by French director So-Me, who previously directed Kanye West's "Good Life", features aspects of Goodwin's "Music Video Theory."
Here's some examples of what I noticed:
1) The song video indicates Cudi has smoked marijuana, which is part of his brand, promoting a recognisable brand image.
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| In this shot Cudi can be seen coughing out smoke, smoking weed is part of Kid Cudi's brand image |
2) The song video plays on voyeurism. Kid Cudi, when he's high, imagines the women in their underwear or scantily dressed.
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| In this screenshot, Kid Cudi can be seen looking at the barely-clothed woman, this implicates that it's okay to look at her because he is looking at her. |
3) In the music video, when Mescudi sings "the lonely stoner seem to free his mind at night", what seems to be a good looking woman turns into an old lady. This imagery amplifies and illustrates the lyrics.
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| In the screenshot, the woman amplifies and illustrates the lyrics being sung when this is screened. |
