Audience Research: Hip-Hop

As it has been established within my group, it's clear that the hip-hop genre we have to create a music video for. There are not many well established white hip-hop artists in the industry at the moment in comparison to black hip-hop artists, however, notable Caucasian artists include: Eminem, Mac Miller, G-Eazy, Logic (our song's artist), Yelawolf, Action Bronson and Macklemore.

Below is Eminem performing "The Real Slim Shady" live while on tour in 2000. The kind of people you see at tours are typically the artist's primary audience. His audience is mainly comprised of people who are late teen up to around their early thirties. From what is shown, the majority of Eminem's audience are female between late teen and thirty, of all ethnicities. However, I expect that the audience was a near even split between male and female at the time. The audience interact with Eminem in a very positive way.

As this tour was in 2000, it would be unproductive to analyse what the audience are wearing as a lot has changed clothing-wise in the past fifteen years. However, artists commonly sell tour merchandise which the majority of the audience would be likely to purchase and Eminem's tour wasn't omitted from this.

Nowadays, music artists are moving forward with other business ventures, especially investing their time into fashion. For instance, Kanye West recently released his Yeezy Boosts in 'Pirate Black' as part of his Yeezy Season 1 collection with Adidas. The desirable shoes retailed for £130 but were very limited in number and now can only be bought on eBay for around £750. It's safe to say, hip-hop fans want to wear what their idols wear.

Artists can also have a cult-like following. For example, the picture above was compiled by a Kanye West fan
who tweeted the image so their followers could see what his latest outfit was so
that they could try and find the exact clothes or something similar.