To me, the video needs to set a narrative to represent the [main character's] personal story. The narrative will follow a teenage male living with their parents, of whom do not care about their child/forget about their child as they're so caught up in personal problems and arguments resulting from financial problems. This causes the teenage male's imagination to spiral and create an escape from the parental turmoil that they're caught up in and attempts to break the mould.
An important concept of the music video, that is key for the video's success is the CHANGE from normal to greyscale filter. This does not only correspond to the lyrics, it also looks impressive if done correctly and helps the narrative come to life. Full colour shots and greyscale shots also have clear colour differences which have different connotations.
