Wednesday, 7 October 2015

Artist Name and Branding

Today I created the artist name and brand for our group: iSO.

We decided to go with the name 'iSO' for our artists name as I suggested this and felt confident that it would be unique and memorable to our fans. We then decided to ask our peers what they thought about the name and what genre it made them think of. Most people said it sounded like a rapper so we all agreed we would stick with that name. I then drew some text samples on Photoshop so that we could see what it would look like written down and so that we could later experiment with fonts to establish a brand for iSO.